Xiaomi Air Purifier Max Sterilizer Intelligent Filter

Mijia is ecological brand of Xiaomi. Everyone knows Xiaomi name by now. This company, started in Beijing in 2010, is one of the most valuable startups in the world. Xiaomi makes wearable electronics, home appliances, smart healthcare devices and much more. However, Xiaomi name is often accompanied by other brands, such as Viomi, Mijia, Huami and Zmi.

From the very beginning it was clear that Xiaomi will expand to other market segments as well. The company wants to manufacture and market virtually everything. MI Ecosystem was created to cover all the different areas Xiaomi did expand into. MI includes a number of different companies and brands, including Mijia, Viomi, Huami and ZMI. So let’s take a look what products are marked with these names.

Mijia logo marks regular home appliances and simple products. Those are usually normal everyday items that Xiaomi managed to improve by introducing a modern design or some extra features. The first Mijia item was  a rice cooker. Chinese people love rice and eat it every day. However, all high-end rice cookers are made in Japan, which is why Xiaomi wanted to make a real Chinese rice cooker, which would be cheaper and at the same time better than alternatives at the same time. While the Mijia rice cooker had some smart features,Mijia pens are rather simple. They do, however, feature modern, elegant design and high-quality components, important from all over the world.